The heartbeat of a business

Culture is the heartbeat of any business. It’s that intangible special something that makes a place unique. It not only helps define who you are as a collective, but why you’re here doing what you do.

If you’re struggling to figure out what your works culture is, start by taking a look around you. You’ll notice it in what people wear around the office, how your colleagues interact with each other, the types of conversations that are being had, the setup of the space and even the sort of relationship you have with your boss. Here at TouchFoundry, we’ve started working towards creating a kick-ass culture because we believe that the effort, love and happiness which we pour into cultivating our own space gets baked right back into the results of the work that we produce for our clients. Below are a few factors that can help create the culture you actually want.


Write it down

Create a culture vision. Put it into words. We started with listing key statements such as What we believe in and what we don’t believe in; how we work with our clients; how we work with each other, etc. Define as much as you can as a team. Create a living document that each member of your team can add to or comment on. And discuss it, debate it, work out what it is that you as a collective want from your space and your culture. At the end of the day, this must be a space you all thrive in.


Hire for culture

Even if you are still working out what that may be. The general vibe of someone and what they bring to the table in the way of skills, go hand in hand when working towards your culture vision. It’s worth knowing whether you share similar interests, world views and even life goals. You’ll be spending a lot of time with your new teammates, so it’s important to work out whether you’re on the same page. If it comes down to the wire, choose the person who is most inline with your vision. Ultimately the people you bring into your space each bring with them a special something, adding value and contributing towards the culture collective. Find the right people and you add fuel to the magic machine.


Choose how you work

How you choose to work also speaks miles about the culture you’re trying to cultivate. As does the workspace you choose and the tools you adopt. We have colleagues and clients who come and go and we want our space to be inviting and a joy to be in when they’re here.


Create the space you want

For us, that means comfy chairs, clutter-free desks and great tools. We use things like Trello, Toggl and Slack because they are fun to use and get the job done beautifully. If they stop being effective or become outdated, we change things up and try something different, because we can. Our space feels open, fresh and light. You won’t find cubicles here. Nor will you find us wearing suits and ties unless that’s what we feel like wearing.


Start making changes

You could start with small changes here and there, like initiating drinks on a Friday or starting Way Back Wednesdays where you only play music from the 90’s, or whatever. Hell, you could even go the full hog and start up a culture committee, a team of passionate and energetic people whose mission is to shake things up around the office. No matter how big or small your working environment is, take the time to make the most out of it. Create the culture you want.

Feel free to share your thoughts and comments with us as you embark on this journey alongside us 🙂